To AI or Not to AI: Job Machine
Most companies are blowing money on AI they don't need. Brandon built a multi-million dollar business by knowing exactly when to use it and when a human is still the smarter choice.
After striking out on every job application he sent, Brandon spent a decade paying it forward, helping dozens of people land jobs for free. That led him to a discovery nobody else had figured out: there's a hidden layer of institutions getting paid to place people in jobs, and they're struggling to do it. His company, Job Machine, now uses AI to get veterans and trade school graduates hired at scale, but not the way you'd think. Brandon and his co-founder built a system that automatically routes work between AI agents and humans based on what's cheaper and better, applying principles from Austrian economics to cut costs by 25% overnight. In this episode, he breaks down his journey from selling robots to oil refineries at Gecko Robotics to bootstrapping a company that's tripling revenue this year, why he calls one of his team members "the slot machine," and the hard truth every CFO needs to hear about what AI actually costs.
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Co-founder and CEO
Brandon Tigges is the co-founder and CEO of Job Machine, which automatically places people into jobs for schools, workforce boards, and outplacement. The founding oil and gas sales hire at Gecko Robotics, he spent years helping veterans get jobs for free prior to starting Job Machine. He's a Grove City College entrepreneurship graduate, the oldest of six and the son of an Air Force lieutenant colonel.